How The Internet Has Changed The Landscape Of Live Music

Published: 13th May 2011
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Buying concert tickets used to be so uncomplicated. Whenever my favourite bands tipped up at the Newcastle City Hall, I’d join the queue with hundreds of other freezing fans outside the box-office hoping that I wasn’t too late to get my eager hands on a couple of tickets. In fact, I remember when I lost my concert virginity – it was Ten Years After, a band that had actually played at Woodstock, which, of course, made them uber-cool in the mid-70′s. I suggest you check them out on youtube, especially if you’re a tad partial to the lost art of the ten minute guitar solo!

So much has changed since those days, and I’m not just talking about the music. Nowadays, virtually no-one obtains a ticket from a theatre box-office as the advent of the internet has irrevocably changed the landscape of concert ticket sales. Yes, we can still see the ads for concerts in our local newspapers and in the music press, but they now direct us to a plethora of websites and ticket agencies, without even telling us how much the tickets are going to cost. On the one hand, tickets are now available at the click of a mouse, but, paradoxically, it is now harder than ever to get hold of those tickets that we really want to buy. Let’s face it, the hottest gig and festival tickets usually sell out within hours, so many of us have turned to the ticket exchanges in order to secure the tickets that we want, and cannot get elsewhere. But the problem with these exchanges is that their fees are much higher than those charged by the regular ticket agencies, and we all have a sneaking suspicion that concert promoters are using exchanges to artificially inflate the prices of their tickets.

But not all ticket exchanges can be tarred with the same brush. We like to think that ticketola is different – for many reasons. You wont find sports or theatre tickets, just gigs and festivals. And not only are our charges significantly lower than those of our competitors, there are no hidden extras like compulsory insurance policies or exorbitant postage charges. In fact, our sellers send the tickets direct to the buyers, so there is no danger of being hit by a mark-up on the postage. Oh…and all of our sellers are genuine fans with spare tickets to sell. And all of our buyers are genuine fans like you, and like me.

We hope you’ll enjoy using the ticketola ticket exchange; we’ve made it as simple as possible to use. And we hope you’ll get involved with this blog too; we’re not just going to be keeping you up to speed on the latest concert and festival tickets, we’re also going to be discussing what matters the most to anyone who has ever felt the excitement of a live concert…and that’s the music itself.


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